How much should I spend on Google Ads each month?

Depends on how many jobs you're trying to book and how competitive your area is. Some roofing companies in Jacksonville start with $1,000/mo in ad spend and scale up from there. We'll help you figure out a budget that makes sense based on what you're seeing for cost-per-click and how many leads you actually need.

How long does it take to start getting leads?

Your ads can go live the same day we finish setup. You could get clicks and estimate requests within hours. The first week or two is about watching what's working and cutting what isn't, but you're not waiting months to see results like you would with SEO.

What if I've already tried Google Ads and it didn't work?

That's exactly who this is for. Most roofing companies try it themselves, waste money on bad keywords and wrong targeting, then assume the whole platform's broken. It's not—it just doesn't work if you don't know what you're doing. We'll rebuild it the right way so you're actually getting estimate requests instead of random clicks.

Do I need a website for Google Ads to work?

Yes. Your ads are going to send people somewhere, and that somewhere better have a phone number, an estimate request form, and some proof you're a real roofing company. If your site's a mess or nonexistent, we can help with that too—but you need a landing page at minimum.

Can I target specific services like storm damage or insurance claims?

Yes. That's the whole point. We can run separate campaigns for storm damage, roof replacement, repair work, or whatever services you want to prioritize. Each one gets its own keywords, ad copy, and budget so you're not throwing money at stuff you don't want to do.

What's included in the $750/mo management fee?

Everything except the actual ad spend, which goes straight to Google. We handle account setup, keyword research, ad copywriting, geotargeting, negative keyword lists, conversion tracking, weekly monitoring, and monthly reports. You'll know exactly where your money's going and what you're getting for it.

Google Ads Management · Jacksonville, TX

Google Ads Management for Roofing Companies in Jacksonville

You probably tried running your own Google Ads campaign already. Maybe you set up an account, threw some money at keywords like "roofing contractor" and "roof repair," and watched your budget disappear faster than you expected. The clicks came in, but the jobs didn't, and now you're wondering if the whole thing is just a scam designed to drain small business bank accounts.

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Why Your First Google Ads Campaign Didn't Work

The setup looked easy enough. Google practically begs you to start advertising, and the dashboard makes it seem like you're three clicks away from a flood of new customers. But then you realized you're competing against every other roofer in Cherokee County, plus the big national chains with marketing teams and six-figure ad budgets.

You were probably bidding on keywords that were way too broad. Stuff like "roof" or "roofing" that could mean anything from a homeowner in Rusk looking for a full replacement to someone in Alto Googling how to patch a shingle themselves. You paid for clicks from people who were never going to hire you. And Google didn't care because they got paid either way.

Then there's the targeting mess. Your ads might've been showing up in Houston or Dallas instead of Jacksonville, or you were paying to show up for searches that had nothing to do with your actual services. Maybe you got clicks from people looking for metal roofing when you only do composition. The cost-per-click kept climbing, the leads never showed up, and you shut the whole thing down after burning through a few hundred bucks. That's what happens when you're learning on your own dime.

What Actually Goes Into Running Google Ads for Roofers

Running a Google Ads campaign that actually works isn't about spending more money. It's about spending it right. Here's what we do when we manage a campaign for a roofing company:

1. **Keyword research that matches what you actually do.** We're not bidding on "roof"—we're going after "storm damage roof repair Jacksonville TX" or "insurance roof replacement Cherokee County." Specific searches from people who need a roofer this week, not next year.

2. **Geotargeting locked down tight.** Your ads only show to people within your actual service area. If you don't drive to Palestine for jobs, we're not wasting your money on clicks from Palestine.

3. **Negative keywords to stop garbage traffic.** We'll block searches like "DIY roof repair" or "how to fix a roof" so you're not paying for clicks from folks who have zero intention of hiring anyone.

4. **Ad copy that mentions storm damage, insurance claims, and free inspections.** The stuff people actually care about when they're searching for a roofer after a hailstorm rolled through.

5. **Conversion tracking so we know what's working.** We'll see which keywords are bringing in estimate requests and which ones are just eating budget. Then we cut the dead weight.

6. **Ongoing adjustments because this isn't set-it-and-forget-it.** Costs change. Competitors change. We're in there every week making sure your money's going to the right places.

You're not paying us to guess. You're paying us to know what works and fix what doesn't before it costs you a bunch of jobs.

Why Google Ads Makes Sense for Roofers in Jacksonville

SEO takes months. You can't wait six months for your website to rank when storm season's hitting Cherokee County right now. Google Ads puts you at the top of the search results today, and you only pay when someone actually clicks. That's the part people forget—you're not paying for impressions or views. You're paying for clicks from real people searching for a roofer.

And roofing's one of those industries where Google Ads actually works if you do it right. Someone who's searching "roof leak repair near me" or "Jacksonville roofer for insurance claim" isn't browsing. They need help this week. They're ready to call. If your ad shows up with a clear offer—free inspection, storm damage expert, insurance claim assistance—you're going to get estimate requests.

The other thing is that you're in control. If you need to pause the campaign because you're booked solid for the next month, you pause it. If another hailstorm comes through and you want to ramp up your budget, you ramp it up. It's not like SEO where you're locked into a long-term game. You get leads when you need them, and you don't pay when you don't. Management starts at $750/mo, and that includes the actual work of running the campaigns—not just handing you a login and wishing you luck.