How fast will I start getting calls from Google Ads?

Most roofing campaigns start generating calls within the first week. Google approves ads quickly, and if people in your area are searching for roof work, your phone rings. The first month is also when we learn the most — which keywords convert, which ones waste money — so performance gets better over time.

Do I pay you and Google separately?

Yes. Our management fee is separate from your ad spend. You pay Google directly for clicks, and you pay us to make sure those clicks are worth something. We'll recommend a starting ad budget based on your area and goals, but you control it.

What happens during storm season?

That's when ads matter most. Search volume for roof repair and storm damage spikes hard after severe weather. We can increase your budget quickly when that happens and scale it back during slower months. Roofing is seasonal, and your ad spend should be too.

Can you set up landing pages for insurance claim leads?

Yes. A dedicated landing page for storm damage and insurance claims converts way better than sending people to your homepage. We'll build pages that walk homeowners through what to expect — free inspection, help filing the claim, what your warranty covers — so they pick up the phone instead of bouncing.

I tried Google Ads before and it didn't work. What's different?

Probably nobody was managing it. An unmanaged Google Ads account bleeds money in ways you can't see from the dashboard — broad match keywords pulling in garbage traffic, no negative keywords, ads running at 2 AM, geographic targeting set too wide. The platform works. Neglected accounts don't.

Can I pause my ads during slow months?

Absolutely. You're not locked into anything. If January is dead and you'd rather save the budget for spring, we pause the campaigns. When you're ready to ramp back up, everything's still there.

Google Ads Management · Mineola, TX

Google Ads for Roofing Companies in Mineola

We can't make it rain. We can't make a hailstorm hit Wood County this spring. What we can do is make sure that when a homeowner in Mineola types 'roof repair near me' into Google, your company shows up first — and that you're not paying for clicks from people shopping for roof racks.

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What Google Ads Won't Fix

If your crew does bad work, Google Ads will just help more people find that out faster. If you don't answer your phone, you'll pay for leads that go to your voicemail and then to your competitor. Ads are a delivery system. They put your name in front of someone at the exact moment they need a roofer. That's it. That's what you're paying for.

But when the work is good and somebody actually picks up the phone? That delivery system prints money. A single roofing job in Mineola — even a basic shingle replacement on one of those older homes near the downtown historic district — can pay for months of ad spend. The math isn't complicated. You just need someone managing the account who gives a damn about the math.

And that's where most roofing companies get burned. You signed up, picked some keywords that seemed right, set a daily budget, and walked away. Or worse — you're paying some company that set it up the same way and sends you a PDF every month with a bunch of numbers that don't mean anything to you. Meanwhile your cost per click keeps climbing and you can't figure out why.

A Straight Conversation About Your Ad Spend

Why is your cost-per-lead going up? Probably because nobody's watching. Google's algorithm is designed to spend your budget. That's what it does. Left alone, it'll show your ads to anyone remotely adjacent to roofing — people looking for DIY tutorials, folks researching materials for a shed, contractors in Dallas searching supplier prices. You pay for every one of those clicks.

Why aren't your ads converting? Could be your landing page. Could be you're targeting 'roofing' instead of 'roof repair Mineola TX.' Could be your ad copy sounds like every other roofer's ad copy. Could be all three.

Will this actually work for a roofing company in a town of this size? Yes — and honestly, smaller markets like Mineola are where paid search gets interesting. Less competition means lower cost per click. And the people searching are searching because they need a roofer right now, not because they're browsing. Storm comes through Wood County, search volume spikes, and the roofer with ads running catches those calls. The one without ads hopes word travels fast enough.

Is it worth the money? A single roof replacement covers a year of ad management. You don't need a flood of leads. You need five or six good ones a month.

What We Actually Do With Your Account

We build campaigns around the work you actually want. If insurance claims are your bread and butter, we target storm damage keywords and set up landing pages with clear calls to action — free inspection, help with the claims process, that kind of thing. If you want more full replacements, different keywords, different approach.

We set geographic targeting tight. Your ads show to people in Mineola, across Wood County, maybe into Quitman or Alba depending on how far your crews run. Not statewide. Not to people three hours away who'll never hire you.

Negative keywords get added constantly. That's the unglamorous part nobody talks about — the weekly work of telling Google who not to show your ads to. It's tedious. It matters more than almost anything else in the account. Every irrelevant click we block is money that stays in your pocket.

We send you reports that make sense. How many people called. What they searched. What you paid per lead. No jargon, no vanity metrics. Google Ads management runs starting at $750/mo, and that includes the actual management — not just a setup and a monthly email.