How quickly will I start getting leads from Google Ads?

Paid ads can generate calls within the first few days of launching. The first two to three weeks are about gathering data — which keywords convert, which times of day perform best, which ad copy gets clicks. Results improve as we refine the campaign.

Do I need a website before running Google Ads?

Yes. Your ads need somewhere to send people, and that page needs to do its job — clear services, a way to request an estimate, and photos of your roofing work. If your current site doesn't have those things, we can build one before launching ads.

Can you target just the areas I actually serve?

That's one of the first things we set up. We geo-target your ads to the specific cities and zip codes where you want jobs. No wasted spend on clicks from areas you don't cover.

What if there's a big storm — can we ramp up quickly?

Yes. Storm season is when roofing searches spike hard. We can increase your budget and add storm-specific keywords fast. That's one of the main reasons to have someone actively managing the account instead of running it yourself.

How is this different from just boosting a Facebook post?

Facebook ads interrupt people while they scroll. Google Ads show up when someone is actively searching for a roofer right now. The intent is completely different. Both have a place, but if you want phone calls from homeowners who need a roof fixed this week, Google Ads is where that happens.

Google Ads Management · New Chapel Hill, TX

Google Ads Management for Roofers in New Chapel Hill

Are your Google Ads actually bringing in roofing jobs, or are they just burning through your budget while you hope for the best? If you're a roofing company serving New Chapel Hill and the surrounding Smith County area, the answer matters more than you think.

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The Problem With Running Your Own Ads

Most roofing contractors set up a Google Ads account, pick a handful of keywords like "roof repair" and "new roof," set a daily budget, and walk away. That's where the trouble starts. Google is happy to spend your money. It does not care whether the clicks turn into phone calls or estimates.

Without proper targeting, your ads show up for people searching for DIY roofing supplies, commercial jobs you don't handle, or homeowners three counties away who'll never hire you. Every one of those clicks costs real dollars. And because you're busy running crews and inspecting storm damage, you're not logging into the account to check what's working. The cost-per-lead creeps up. The calls slow down. You start wondering if Google Ads even works for roofers.

It does. But only when somebody's watching the account and making adjustments based on what the data actually says — not what you assumed when you set it up.

What We Do Differently

We build your campaigns around the searches that lead to real roofing jobs. That means targeting homeowners in New Chapel Hill, Tyler, and the rest of East Texas who are looking for storm damage inspections, free estimates, roof replacements, and insurance claim help. Not tire-kickers. Not commercial contractors. Not someone in Houston who typed in the wrong zip code.

Your ad copy speaks directly to what roofing customers care about — warranty details, before and after photos of actual work, and the fact that you'll come out and inspect for free. We set up proper conversion tracking so you know exactly which keywords are generating calls and form submissions, and which ones are just eating budget. Then we adjust. Weekly. Sometimes more.

A town like New Chapel Hill is small. Around 850 folks. But roofing service areas aren't limited to town borders, and the people searching in your area are often searching after a hailstorm rolls through or they notice a leak. Those are high-intent searches. The kind worth paying for.

A Straight Talk About Budget and Results

Here's how this actually works.

You've got two costs: the ad spend (what you pay Google for clicks) and the management fee (what you pay us to run the campaigns right). Our SEO+Ads management starts at $750/mo. Your ad spend is separate and entirely up to you — we'll recommend a number based on your service area and goals, but you control it.

We don't lock you into long contracts. We don't pad reports with vanity metrics to make things look good. If a keyword isn't converting, we kill it. If a new search term starts showing up after a storm, we add it. You get real numbers — cost per lead, cost per closed job if you track that, and where your money went.

And if you don't have a website that's ready to receive paid traffic — no estimate request form, no storm damage page, no photos of your work — we should talk about that first. Sending paid clicks to a weak page is a waste. A full website build starts at $1,500 and takes about a week.