How fast will I start getting roofing leads from Google Ads?

Most campaigns start generating clicks within the first few days of going live. Leads—actual phone calls and form submissions—usually follow within the first two weeks. It depends on your budget and how competitive your area is, but Google Ads is the fastest way to get in front of someone actively searching for a roofer.

Do I need a website before running Google Ads?

Yes. Your ads need somewhere to send people, and that page needs to be built for conversions—not just a general homepage. If you don't have a site or your current one isn't set up for lead generation, we can build one. A full website starts at $1,500 and takes about a week.

Can you target just the areas around New London where I actually work?

Yes, and this is one of the most important parts of the setup. We set radius targeting or specific zip codes based on where you're willing to take jobs. No paying for clicks from areas you don't serve.

How is the $750/mo management fee different from my ad spend?

The management fee covers everything we do—building campaigns, writing ads, choosing keywords, monitoring performance, and making adjustments. Your ad spend is the separate budget you pay directly to Google for the clicks themselves. We'll recommend a spend level, but you control it.

What if I already ran Google Ads and it didn't work?

That's common and usually fixable. Poor results almost always trace back to broad keyword targeting, bad location settings, or sending traffic to a page that isn't built to convert. We audit what was done before and rebuild from there.

Google Ads Management · New London, TX

Google Ads Management for Roofers in New London

You've probably already tried running Google Ads yourself. Set up a campaign, picked some keywords that seemed right, and watched your budget disappear without much to show for it. That's not because Google Ads doesn't work for roofers—it's because the platform is built to take your money whether your campaign is set up well or not.

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Why Your Last Campaign Didn't Work

Most roofing companies that try Google Ads on their own run into the same wall. They target broad keywords like "roofing" or "roof repair" and end up paying for clicks from people looking for DIY tips, roofing material suppliers, or jobs in the industry. None of those clicks turn into phone calls. And in a small market like New London, every wasted click matters more because your monthly budget is probably modest to begin with.

The other common problem is geography. Google's default location targeting includes people who "show interest in" an area—not just people who are physically there. So your ad for roof repair in Rusk County might be showing to someone in Houston who searched out of curiosity. You're paying for that click, and that person is never going to hire you.

There's also the issue of landing pages. If your ad sends people to a generic homepage with no clear way to request a free inspection or estimate, they leave. A roofing customer who just had storm damage needs to see that you handle insurance claims, that you offer free inspections, and that requesting one takes about thirty seconds. If that's not obvious within a few seconds of landing on the page, the click is wasted.

What a Properly Managed Campaign Looks Like

1. **Keyword targeting that matches buyer intent.** We build campaigns around phrases people use when they actually need a roofer—not when they're browsing. Terms like "roof repair near me," "storm damage roof inspection," and "roofing contractor New London" get paired with negative keywords that filter out the noise. Job seekers, DIYers, and tire-kickers get excluded before they cost you a dime.

2. **Location settings that reflect your actual service area.** New London sits in Rusk County with a small population, so your campaigns need to cover the surrounding areas where you actually take jobs—Henderson, Kilgore, Overton, wherever you're willing to drive. But the targeting stays tight. No statewide bleed. No paying for clicks from people three hours away.

3. **Landing pages built to convert roofing leads.** Your ads point to pages designed for one purpose: getting someone to request a free roof inspection or estimate. These pages include before-and-after project photos, warranty details, and clear information about storm damage and insurance claim assistance. No clutter. No confusion about what to do next.

4. **Ongoing adjustments based on actual data.** Bids get adjusted weekly. Underperforming keywords get cut. Ad copy gets tested. The goal is a lower cost per lead month over month—not a static campaign that slowly gets more expensive.

What This Costs and What You Get

Google Ads management starts at $750/mo, which covers campaign setup, keyword research, ad copywriting, landing page strategy, and ongoing management. Your actual ad spend with Google is separate—that's the budget you set for clicks, and we'll recommend a number based on your market and goals.

You'll know exactly where every dollar goes. We track which keywords produce calls, which ads get clicked, and which leads turn into real conversations. If something isn't working, we change it. If a keyword is eating budget without producing leads, it gets paused.

For roofers in and around New London, Google Ads can fill gaps that word of mouth and yard signs can't—especially after storms when homeowners are searching for help right now. The difference between a campaign that produces and one that drains your account comes down to how it's managed. That's the part we handle.