How fast will I start getting leads from Google Ads?

Most campaigns start generating clicks within the first few days. Leads that turn into actual booked jobs usually start coming in within the first two weeks, depending on your budget and how competitive your area is. It's not instant, but it's a lot faster than waiting on organic search rankings.

How much should I spend on Google Ads per month for roofing in Troup?

That depends on how many jobs you want to book and how far your service area reaches. We'll give you a recommendation based on local search volume and your capacity. You set the budget, and you can change it anytime.

Can you target homeowners dealing with storm damage specifically?

Yes. We build ad groups around storm-related searches — hail damage, wind damage, emergency tarping, insurance roof claims. When a storm hits Smith County, those searches spike. Having a campaign ready means you're the first name people see.

What if I already have a Google Ads account that isn't performing?

We'll audit what's there. Sometimes the bones are fine and it just needs better targeting or new ad copy. Other times it makes more sense to rebuild from scratch. Either way, we'll tell you what we find before changing anything.

Do I need a new website before running ads?

Not necessarily. If your current site loads properly and has a way for people to request an estimate, we can build landing pages around it. If the site itself is the problem, we'll be upfront about that too.

Google Ads Management · Troup, TX

Google Ads Management for Roofing Companies in Troup

The average cost per click for roofing keywords in Texas runs between $8 and $25. If your campaign isn't set up right, that's real money going to clicks that never turn into phone calls. We manage Google Ads campaigns for roofing companies so every dollar targets homeowners who actually need roof work.

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Why Most Roofing Ad Campaigns Waste Money

Google Ads isn't complicated in theory. You pick keywords, write ads, set a budget. But the gap between a campaign that runs and a campaign that produces jobs is wide.

Roofing is one of the most expensive industries to advertise in on Google. Your competitors are bidding on the same terms you are, and Google is happy to spend your budget whether those clicks convert or not. Without proper negative keyword lists, geographic targeting, and conversion tracking, you end up paying for clicks from people looking for DIY videos, commercial projects you don't handle, or homeowners three counties away. In a market like Troup — where the population is small and the service area matters — wasting clicks on the wrong zip codes hits harder.

And the cost-per-lead problem only gets worse over time if nobody's watching. Google will auto-apply recommendations that increase your spend. Broad match keywords drift. Ad copy goes stale. The account needs active management, not a monthly glance.

What We Actually Do With Your Ad Account

1. **Campaign structure and keyword research.** We build campaigns around the searches that lead to booked jobs — storm damage repair, roof replacement estimates, insurance claim help. Not generic terms that attract tire-kickers. Every keyword group gets its own ad copy so the message matches what someone just typed.

2. **Geographic and audience targeting.** Troup sits in Smith County with a rural residential footprint. We set your ads to show in the zip codes and surrounding areas where you actually want to work. That means homeowners near Pine Forest Trails or along the Troup ISD corridor see your ads. Someone in Houston doesn't.

3. **Landing pages that convert.** Clicking your ad is only half the job. We make sure the page they land on has a clear estimate request form, your warranty details, and before-and-after project photos. Storm damage guidance and insurance claim info go front-facing — that's what gets a homeowner to pick up the phone.

4. **Ongoing monitoring and adjustment.** We check search term reports, pause underperforming keywords, adjust bids based on what's converting, and send you reports that make sense. No jargon. Just what's working, what's not, and what we're changing.

What This Costs and What You Get

Our SEO and Ads management starts at $750/mo. That covers campaign setup, keyword research, ad copywriting, landing page optimization, geographic targeting, conversion tracking, and ongoing management. Your actual ad spend with Google is separate — you control that budget directly and we'll recommend a number based on your service area and goals.

You only pay Google when someone clicks. And because we're filtering out bad traffic before it reaches your ads, those clicks come from people in your area searching for roofing work right now. Free inspection offers, estimate requests, storm damage inquiries — those are the calls that fill your schedule.

If you need a website to send that traffic to, a full site built for a roofing company starts at $1,500 and takes about a week. But if you've already got a site, we can work with what's there.