Can you ramp up ads fast after a hailstorm?

Yes, and that's one of the biggest advantages of having a managed campaign already in place. We can increase budget and activate storm-specific ads within hours of a weather event. If you're starting from scratch after a storm, you've already lost the first wave of searches.

How do you handle the insurance claim angle in ads?

We can mention free inspections and insurance claim assistance in ad copy and landing pages. There are some Google policies around insurance-related language we follow, but the core message — we'll inspect your roof and help you through the claim process — comes through clearly.

Do I need a good website for ads to work?

Your landing pages need to be good. Whether that's pages on your existing site or standalone pages we build, the page where ad traffic lands has to load fast, look professional, and make it dead easy to request an estimate or call. If your current site can't do that, we should fix it first.

What if I only want residential jobs, not commercial?

We target accordingly. Different keywords, different ad copy, different landing pages. Commercial roofing searches look nothing like residential ones, so it's easy to separate. We won't waste your budget on leads you don't want.

Google Ads Management · Tyler, TX

Google Ads for Tyler Roofers That Actually Bring Roofing Jobs

The average roofing job in Tyler is worth somewhere between $5,000 and $15,000. So every click on a Google ad that doesn't turn into a real lead — every one — is a much bigger deal than it would be for someone selling $50 products. When your cost per lead is high but your close rate on those leads is strong, the math on Google Ads either works great or hurts a lot. There's not much in between.

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How Roofing Ad Campaigns Go Wrong

There are a few ways, and you've probably dealt with at least one.

1. **Broad keywords eating your budget.** You're bidding on "roofing" or "roof repair" without qualifiers. That means you're paying for clicks from people looking for DIY roofing materials, roofing jobs on Indeed, and roofing companies three counties away. Your budget runs out by lunch and none of those people were going to hire you.

2. **No geographic fencing.** Google's location targeting includes people "interested in" your area by default, not just people physically there. So someone in Dallas who searched for something Tyler-related last week might see your ad. That click costs real money.

3. **Storm chasers flooding the auction.** After any hail event around East Texas, out-of-town roofing companies dump money into Google Ads targeting Tyler and surrounding areas. This spikes the cost per click for everyone. If your campaign doesn't have a strategy for storm season specifically, you'll get outbid or overpay.

4. **Sending all traffic to your homepage.** Someone clicks an ad for storm damage repair and lands on a generic page with your company history and six navigation links. They wanted to request an inspection, not read your about page. They leave. You still pay for that click.

5. **No call tracking.** If you don't know which keywords generate phone calls versus which ones just generate clicks, you're flying blind. The keyword that gets 100 clicks might produce zero jobs. The one that gets 15 clicks might bring in three signed contracts. Without tracking, you'd never know.

What We Do About It

We build roofing campaigns from the keyword list up. Not a template, not a preset package. Your service area, your services, your budget, your goals.

Keywords get specific. "Roof replacement Tyler TX." "Hail damage roof inspection near Bullard." "Shingle repair Smith County." We add negative keywords constantly — blocking searches for jobs, supplies, DIY, and anything else that wastes money. The list grows every week as we see what garbage searches trigger your ads.

We build separate campaigns for different situations. A storm damage campaign ramps up when there's weather and scales back when it's calm. A general roofing campaign runs steady for people who need replacements, leak repairs, or new construction roofing. Each one has its own budget, its own landing page, its own strategy.

Those landing pages matter. We'll build pages that match the search intent. Storm damage? The page talks about free inspections, insurance claim help, and has a form to schedule one. Roof replacement? Before and after photos, warranty info, and a quick estimate request. The visitor should land exactly where they need to be.

Call tracking goes on everything. Every phone number on every landing page is tracked so we can tie calls back to specific keywords and ads. You'll know which searches bring tire-kickers and which bring signed contracts.

Management runs starting at $750/mo. Your Google ad spend is separate — we'll recommend a budget based on competition in the Tyler area and what you're trying to accomplish. After a storm, you might want to push harder. During a dry spell, pull back. We adjust in real time.

Reporting is straightforward. Calls, costs, which keywords drove what. If something's not working, we change it that week. Not next month.

Stuff Roofers Always Ask Us

Should I still do door-knocking and yard signs? Yeah. Google Ads doesn't replace ground game — it adds another channel. The person who sees your yard sign on Shiloh Road and then searches your company name that night? That search is valuable too, and your ad can be there when it happens.

Is SEO better than ads for roofing? They do different things. SEO is a long play — months of work before you rank. Ads bring calls this week. If you need work now, ads are the move. If you want to build long-term visibility, SEO matters. Both is the real answer, but ads give you immediate results while SEO builds up.

What about lead generation services like Angi or HomeAdvisor? You're sharing those leads with three or four other roofers. With Google Ads, the person called you because they chose your ad. That's a warmer lead and you're not competing with four other bids on the same phone call.