How much should I spend on Google Ads per month as a roofer in Van?

It depends on how aggressive you want to be, but smaller markets like Van don't require massive budgets. We'll look at the local competition and search volume and recommend a number. You're not locked in — ad spend can go up or down month to month.

Will my ads show up for storm damage searches?

Yes. We specifically target storm-related roofing searches because those are high-intent leads. Someone searching for storm damage roof repair after a bad weather event is ready to talk to a roofer right now. Those are the clicks worth paying for.

Can I see what I'm paying for?

You get full access to your Google Ads account — it's yours, not ours. We also send reports showing what keywords are driving clicks, what your cost per lead looks like, and where we're making changes. No black box.

What if I already have a Google Ads account that's a mess?

We'll go through it, figure out what's working and what's wasting money, and rebuild what needs rebuilding. Sometimes the account structure is fine and just needs better keywords and targeting. Sometimes it needs to be torn down and started over. We'll tell you which one.

Do I need a new website before running ads?

Not always, but your current site needs to load fast and have a clear way for people to contact you. If it doesn't, the ads will bring traffic but the site won't convert it. We'll be straight with you about whether your site is ready or not.

Google Ads Management · Van, TX

Google Ads management for roofing companies in Van, TX

You probably already tried running Google Ads yourself. Set a budget, picked some keywords like "roofer near me," and watched the money disappear without much to show for it. That's not because Google Ads doesn't work for roofers — it's because the platform is built to spend your money, and it takes real attention to make it spend well.

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What went wrong the first time

Google makes it real easy to start a campaign. Too easy. Their "Smart Campaign" setup walks you through a few screens, asks for a credit card, and turns you loose. But the defaults are terrible. Your ads end up showing across a huge geographic area — people in Dallas or Shreveport clicking on your ad when you're trying to work Van and the surrounding towns. Every one of those clicks costs you money and none of them turn into jobs.

The keyword targeting is the other problem. Broad match keywords mean your roofing ad shows up for searches like "roofing supply store" or "DIY roof patch." Those folks aren't hiring anyone. They're buying a tube of caulk at the hardware store. And Google still charges you for that click.

Then there's the landing page. If your ad sends people to your homepage — or worse, a page that takes forever to load on a phone — they leave. You paid for the click and got nothing back. The whole chain has to work together: the ad, the keywords, the targeting, and the page people land on.

What we actually do with your ad account

1. **Audit or build from scratch.** If you've got an existing Google Ads account, we go through it and figure out what's burning money. Wasted keywords get cut. If you don't have an account, we set one up the right way from day one — no Smart Campaign shortcuts.

2. **Geo-targeting that makes sense.** Your ads show in Van, Van Zandt County, and whatever radius matches your actual service area. Not the whole state. Not random cities three hours away. If you don't drive to it, we don't advertise there.

3. **Keyword strategy built for roofing jobs.** We target the searches that lead to phone calls — roof replacement, storm damage repair, free roof inspection. And we build a negative keyword list so you stop paying for people looking for roofing materials, DIY videos, or jobs in the roofing industry.

4. **Landing pages that convert.** Your ads point to a page with a clear estimate request form, your phone number, and the kind of info homeowners actually want — warranty details, insurance claim guidance, before-and-after project photos. Not your homepage. A page built to turn clicks into calls.

5. **Weekly monitoring.** We watch the numbers. Cost per lead, which keywords are producing calls, which ones are wasting budget. Adjustments happen weekly, not quarterly.

What this costs and what you should expect

Google Ads management starts at $750/mo. That's our management fee — your actual ad spend with Google is separate, and we'll help you figure out a budget that makes sense for your market. In a town the size of Van, you don't need to spend what a Dallas roofer spends. The competition is smaller and the cost per click is lower.

You should expect to see calls coming in within the first couple weeks. Google Ads is fast — that's the whole advantage over SEO, which takes months. But fast doesn't mean careless. We're not just flipping a switch and walking away. Every dollar your campaign spends should be pointed at someone in your area who actually needs a roof.

And if you don't have a solid website to send that traffic to, we can handle that too. A full website built for a roofing company starts at $1,500 and takes about a week.