Can you design a logo that works for both my CPA firm and my bookkeeping services?

Yes. A well-designed logo should represent your firm as a whole, not just one service line. We'll make sure it works whether you're marketing tax prep, payroll, bookkeeping, or all of the above.

What file formats will I get?

You'll get vector files (SVG and EPS) plus high-resolution PNGs with transparent backgrounds. That covers everything — your website, business cards, social media profiles, signage, and print materials.

I already have a logo but it looks outdated. Can you refresh it?

That's actually a common starting point. Sometimes a cleanup is all you need — tightening up the typography, adjusting colors, making it work at smaller sizes. We can look at what you have and figure out whether a refresh or a full redesign makes more sense.

How many revision rounds are included?

Two rounds of revisions are built into the price. That's usually more than enough. We start by understanding what you want so we're not guessing and burning through rounds on misunderstandings.

Will my logo look good on social media at small sizes?

That's one of the first things we check. A lot of accounting firm logos were designed before social media mattered, so they turn into unreadable smudges at profile picture size. Yours won't have that problem.

Logo Design · New London, TX

Logo design for accountants in New London

Does your accounting firm's logo actually look like it belongs to an accounting firm? Or does it look like something you threw together in Word back when you first filed your LLC? There's no shame in it — but there's a fix.

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Your logo goes on more stuff than you think

Think about everywhere your logo shows up. Business cards you hand to new clients during tax season. The footer of every email you send. Your office door. The corner of every invoice, every engagement letter, every document you produce.

For a CPA or accounting firm in New London, trust is the whole game. Folks are handing you their financials — their messy, personal, sometimes stressful financials. And the very first impression a lot of them get is visual. Your logo sitting on a tax prep checklist or at the top of your website says something before you ever get to explain your qualifications or your years of experience.

A logo that looks like a template — or worse, like clip art — quietly tells people you didn't invest in your own business. That's not the message you want to send when you're asking someone to trust you with their books. A clean, professional mark does the opposite. It says you take this seriously. And in a tight-knit community like New London, where Rusk County folks tend to stick with businesses they trust, that first impression carries a lot of weight.

So what does a good accounting logo actually need?

Ok here's the honest version of this conversation.

You don't need something fancy. You don't need a logo that looks like it belongs on a tech startup's hoodie. You need something that reads well at every size — tiny on a social media profile, bigger on a sign, medium on a letterhead. That's non-negotiable.

You need it to feel trustworthy. Stable. Not trendy. Trendy logos age badly, and you're not rebranding every two years. You're running an accounting practice.

And you need it to actually be yours. Not a Canva template that three other bookkeepers in East Texas are also using. Not something so generic it could belong to a law firm or a dentist or a car wash. Something that's clearly tied to your firm.

That's what we design. Logo work starts at $500, takes about one to two weeks, and you walk away with files that work everywhere — print, web, social, signage. No back-and-forth for six months. No $4,000 invoice at the end.

What you're getting and what you're not

You're getting a logo designed by someone who understands that an accounting firm's brand needs to feel steady and professional. Not flashy. Not overdesigned. You're getting vector files, which means your logo scales up to a billboard or down to a favicon without turning into a blurry mess.

You're not getting a rushed template job. And you're not getting nickel-and-dimed for revisions until the price doubles.

If you're also thinking about a website — maybe something with info about your tax prep services, a way for new clients to get in touch, a page about your team's qualifications — we do that too. A simple site starts at $300. But the logo's a good place to start, because everything else builds off of it. Get that right first and the rest gets easier.

New London's a small community with deep roots. The businesses that last here are the ones people trust. And trust starts with looking like you mean business — even on something as small as a logo.