How often would you post for my dental practice?

Depends on the platform and what we're working with, but typically three to four times a week on your primary channel. Enough to stay visible without flooding people's feeds. We'd rather post three good things than seven forgettable ones.

Can you handle before-and-after photos of dental work?

Yes. We'll set up a simple process for your staff to capture photos during appointments — with patient consent — and we handle the editing and posting. These tend to get the most engagement for dental practices by a wide margin.

Do I need to give you my Facebook password?

We'll set things up through Facebook Business Manager so you keep full ownership of your page. We get access to post and manage without needing your personal login. If we ever part ways, everything stays yours.

What if I already have a Facebook page with old posts on it?

We'll clean it up. Update the info, archive anything that's outdated or off-brand, and start fresh with a consistent look. No need to delete the page and lose whatever followers you've already got.

Will social media actually bring in new dental patients in a town this small?

In a town Van's size, social media works differently than it does in a big city. You're not trying to reach strangers — you're staying top of mind with people who already know you exist. When their kid chips a tooth or they finally decide to look into veneers, you're the name they think of. That's worth more than a billboard on I-20.

Social Media Marketing · Van, TX

Social Media Marketing for Dentists in Van

Most dental practices in a town like Van aren't losing patients because of bad dentistry. They're losing them because nobody remembers they exist between cleanings. Social media fixes that — if you do it right.

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The Problem with Posting and Hoping

You've probably tried posting on Facebook a few times. A stock-looking graphic about National Flossing Day. A "we're open today" post that got three likes. Then you got busy with actual patients and the account went quiet for two months. That's not social media marketing. That's a chore you feel guilty about not doing.

What Dental Social Media Actually Needs to Do

Social media for a dental practice in Van isn't about going viral. It's about staying visible to the couple thousand people who live here and the families spread across Van Zandt County who drive past two other dentists to get to you.

The content that works for dentists is specific. Before-and-after photos of cosmetic work — with permission, obviously — do more than any graphic about gum health ever will. A quick post reminding folks they can book appointments online or fill out patient forms ahead of time saves your front desk phone calls and gives people a reason to interact with you. Insurance info, new patient specials, even just showing the human side of your office. None of it is complicated. It just has to be consistent and tied to something real.

Facebook is where most of your patients in Van actually are. Instagram matters if you're doing cosmetic or orthodontic work and want to show it off. We'll figure out where to focus based on what you actually offer and who you're trying to reach — not just blast the same post across five platforms.

How This Works and What It Costs

We build out a posting strategy around your practice. What services you want to push, what your schedule looks like, what makes your office different from the chain dental clinics closer to Tyler. Then we create the content, schedule it, and manage the responses so you're not checking Facebook between patients.

And we tie it back to results you can see. Are people clicking through to your booking page? Are new patients mentioning they found you on Facebook? If the answer's no after a couple months, we change the approach. Social media that doesn't connect to actual appointments is just noise.

Our social media and ads management starts at $750 a month. That covers content creation, scheduling, community management, and reporting. If you need a website that can actually convert the traffic we send — online booking, patient forms, insurance info all in one place — a full site starts at $1,500. But the social work stands on its own if your current site handles the basics.

Van's small enough that consistent, genuine social media puts you in front of the same people over and over. That's not a weakness — that's the whole advantage of marketing in a tight community. The people driving down Main Street and dropping their kids at Van ISD are your patients. They just need to see your name more than once a year when their tooth hurts.