How often would you post on my social media accounts?

It depends on the package, but generally three to five times a week across platforms. Consistency matters more than volume. A steady rhythm of real content beats a burst of ten posts followed by two weeks of silence.

Do I need to be on TikTok or YouTube to make this work?

No. For an electrician serving a rural East Texas area, Facebook and Instagram are where your customers are. If short-form video makes sense down the line, we can talk about it. But we're not going to push you onto platforms where your audience isn't.

What if I don't have any good photos of my work?

That's normal. We'll walk you through what to capture on your phone during jobs — it takes about ten seconds per photo. You don't need professional shots. Real photos from real job sites perform better than anything polished anyway.

Can social media actually get me service calls in a town this small?

Directly? Sometimes. But the bigger value is staying visible so that when someone needs an electrician, they already know your name. In a small community, familiarity is everything. Social media just keeps you in the conversation between jobs.

Will you need access to my accounts?

Yes. We'll need admin access to your Facebook page and Instagram business profile. If you don't have those set up yet, we'll create them for you as part of onboarding. Everything stays in your name — you own it all.

Social Media Marketing · New London, TX

Social Media Marketing for Electricians in New London

Is anyone actually seeing what you post? Most electricians we talk to either gave up on social media months ago or they're posting into the void and wondering why nothing comes of it. There's a middle ground, and it doesn't require you to become a content creator.

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The Problem Isn't You — It's the Approach

Social media for a trade business in a small community like New London works differently than it does for a restaurant or a clothing brand. You're not selling impulse purchases. You're selling trust. Someone's going to need an electrician eventually — a panel upgrade, a flickering light that won't quit, new construction out on one of the county roads — and when that moment hits, you want to be the name they already recognize.

That means your social media shouldn't look like everyone else's. Stock motivational quotes on top of sunset photos aren't doing anything for you. Neither is posting your logo once a week with "Call us for all your electrical needs!" underneath. What actually works is showing the kind of work you do, in the kinds of places your customers live. A finished panel job. A before-and-after on a rewire. A quick explanation of why a breaker keeps tripping. Stuff that makes people think, "Oh, that person knows what they're doing."

We build a posting strategy around what makes sense for your business and your area. Rusk County isn't Dallas. The audience is smaller, but they're more connected to each other — which means one good post can travel farther than you'd expect. We focus on Facebook and Instagram because that's where folks in East Texas actually spend their time, and we tie every post back to getting your phone to ring.

What This Actually Looks Like, Week to Week

You're busy. You're running calls, pulling permits, maybe managing a crew. You don't have an hour a day to think about hashtags. That's the whole reason to hand this off.

We handle the content calendar, the posting schedule, and the engagement — meaning when someone comments or sends a message, it gets a response, not radio silence. We'll need some raw material from you. Photos from job sites, a quick text about what you're working on, maybe a 30-second video now and then. But we do the rest. Captions, formatting, timing, all of it.

And we track what's working. Not vanity metrics like impressions — actual indicators like profile visits, messages, and website clicks. If something isn't landing, we change it. No attachment to ideas that don't perform.

A Frank Conversation About Expectations

Social media is not going to replace word of mouth in New London. It's a town of about a thousand people near a school campus that everybody knows. Relationships run deep there. So what's the point?

The point is that word of mouth has moved online. Someone recommends you at the Community Center, and the first thing the other person does is look you up on their phone. If your Facebook page has three posts from 2023 and no profile picture, that's a problem. It doesn't matter how good the recommendation was — it just looks off.

So part of this is defensive. Having a real, active presence so you don't lose people who were already halfway sold on you. The other part is offensive. Showing up in local feeds consistently so that when someone in New London or anywhere in East Texas needs electrical work, your name is already familiar. That's not magic. It's just repetition.

Our SEO and ads packages start at $750 a month if you want to pair social with paid campaigns. But social on its own is a solid starting point for most local electricians who just need to exist online in a way that doesn't embarrass them.