What should an electrician even post on social media?

Job photos, tips about electrical safety, behind-the-scenes of your work truck or tools, and anything that shows you know what you're doing. You don't need to be clever. Just consistent and real.

Do I need to be on Instagram or just Facebook?

For electricians in a town like Rusk, Facebook is where most of your customers are. Instagram helps if you do a lot of visual work — panel installs, outdoor lighting, commercial jobs. We'd start with Facebook and add Instagram if it makes sense for your business.

How often do you post?

Depends on the plan, but usually three to four times a week. Enough to stay visible without flooding people's feeds. Quality matters more than volume.

Can social media actually get me service calls?

Yes. When someone's breaker keeps tripping and they hop on Facebook to ask their neighbors for a recommendation, the electrician who shows up in that conversation — because people recognize the name from their feed — gets the call. It's not instant like an ad click, but it builds steady work over time.

What if I don't have time to take photos on the job?

A phone photo takes ten seconds. We'll show you exactly what to snap and when. You send us the photos, we handle everything else — captions, posting, responding to comments.

Social Media Marketing · Rusk, TX

Social Media Marketing for Electricians in Rusk, TX

Most electricians in Rusk aren't losing work because they're bad at their job. They're losing it because the guy down the road posts on Facebook and they don't. That's the gap we close.

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Nobody's Scrolling Past Good Work

You've got before-and-after panel upgrades, commercial jobs, rewires in old houses near the Historic Downtown District — and none of it is on your feed. One short post showing a clean breaker box install does more for your credibility than any ad you could run. Folks in Cherokee County hire people they recognize, and social media is where recognition gets built now.

What Actually Works for Electricians on Social

Posting a stock motivational quote on Monday morning isn't a social media strategy. For an electrician, what works is showing the work. A photo of a finished job with a two-sentence caption about what you did and why it mattered. A quick video walkthrough of a commercial project. A post explaining why GFCI outlets matter in older homes. That kind of thing gets shared by homeowners who bookmarked it for later.

You also need to be findable when someone in Rusk or the surrounding area searches Facebook for an electrician. That means your page has your license info, your service area, your phone number front and center, and recent activity that proves you're still in business. A page with no posts since last year tells people you might not answer the phone either.

How We'd Build This for You

We start by setting up or cleaning up your Facebook and Instagram profiles so they actually reflect what you do — residential, commercial, emergency calls, whatever your bread and butter is. Your license numbers, certifications, and contact info go where people can find them without digging.

Then we build a posting schedule. Not filler content. Real posts tied to what's happening in your business. Finished a big job at one of the shops along the Texas State Railroad corridor? That's a post. Got a seasonal tip about electrical safety before storm season? That's a post. We write them, you approve them, they go up. If a customer comments or sends a message, we make sure there's a system for responding fast — because when someone has an electrical emergency at 9pm, they're not waiting until Monday for a reply.

We tie everything back to whether social media is actually putting money in your pocket. Are people calling from Facebook? Are they clicking through to your website? Are they saving your posts and coming back later? If something isn't working, we change it. No ego about it.

Our social media management starts at $750/mo, bundled with ad spend management if you want to put some budget behind specific posts or run targeted ads to homeowners in the Rusk area. And if you need a website that your social profiles can actually point people to, a full site starts at $1,500 — usually done in about a week.