I don't even have a Facebook business page yet. Can you set that up?

Yes. We'll create your business page, set up your profile and cover photos, fill out all the service details, and get it connected to your Instagram if you want both. You don't need to have anything in place before we start.

What if I don't want to be on camera for videos?

That's fine. Plenty of good content doesn't need your face in it. Photos of finished work, text-based tips, before-and-after shots—all of that performs well without anyone being on camera. If you're open to quick phone videos of job sites, great. If not, we work around it.

How do you know what to post about electrical work?

We research your trade, your service area, and what questions people in your area are actually asking. We'll also ask you questions—what jobs you want more of, what's seasonal, what you're tired of explaining to customers. That becomes content.

Will social media actually bring in service calls for a small town like Van?

In smaller towns, social media works differently than in big cities. You're not trying to reach 500,000 people. You're trying to stay top-of-mind for a few thousand. That's actually easier. One shared post in a Van community group can put you in front of half the town.

Can I approve posts before they go up?

If you want to, sure. Some people prefer to review everything. Others would rather not think about it and trust us to handle it. We'll set it up whichever way works for you.

Social Media Marketing · Van, TX

Social media for electricians in Van—does it actually work?

Short answer: yes, but not the way most people are doing it. If your Facebook page is a ghost town or you're posting once every four months when you remember, that's not a strategy. That's a chore you feel guilty about ignoring.

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Who's actually looking for an electrician on social media?

More people than you'd think. Not in the way they search Google—nobody's scrolling Instagram thinking "I need a panel upgrade." But when a post shows up in their feed from a local electrician explaining why their lights flicker every time the AC kicks on, they remember that. And when something goes wrong at the house next Tuesday, guess whose name comes to mind.

Van's a town of a few thousand people. Everybody knows somebody, and word travels. Social media in a place like that isn't about reaching strangers—it's about staying visible to people who already kind of know you exist. The folks driving past Van ISD every morning, the ones buying feed at the co-op, the neighbors on your street. They've seen your truck around. A solid Facebook presence just keeps you in the conversation.

The other piece: when someone does get a recommendation—"Call so-and-so, he rewired my barn"—the first thing they do is look you up. If your page has three posts from 2022 and a blurry profile photo, that doesn't exactly scream "call me for your electrical work." A page that looks active and professional does more than attract new followers. It backs up the reputation you're already building in person.

What we'd actually post (and why)

Not stock inspiration quotes. Not "Happy National Electrician Day!" posts that get zero engagement.

We'd build a content plan around things that make sense for your trade. Before-and-after photos of panel upgrades. Quick videos explaining what a GFCI outlet does and why kitchens need them. Posts about storm damage season and why surge protectors matter. The kind of stuff that makes someone stop scrolling because it's genuinely useful—or at least interesting enough to share with a neighbor.

We tie everything back to getting your phone to ring. Every post has a purpose. Some build trust by showing your licenses and certifications. Some answer common questions so people think of you as the guy who knows what he's talking about. And some are just direct—"If your breaker keeps tripping, don't keep flipping it. Call an electrician." Simple.

We handle the posting schedule, the content, the responses when people comment or message. You do the electrical work. That's the division of labor.

So what does this cost and what do you get?

Social media management paired with ad targeting starts at $750 a month. That covers content creation, posting, engagement, and running ads to people in Van and the surrounding Van Zandt County area.

A frank rundown of what that gets you:

— Consistent posting. Not once a week when someone remembers. A real schedule. — Content that actually relates to electrical work. Photos of your jobs (with permission), seasonal tips, service highlights. — Facebook and Instagram ads targeted to your service area. Not blasting Tyler or Dallas. Van, Edom, Canton, Grand Saline—wherever you want calls from. — We respond to comments and messages so you're not checking your phone between jobs. — Monthly reporting so you can see what's working and what's not. No mystery.

You probably also want a website that looks decent when people click through from your social posts. If you don't have one yet or yours needs work, a full site starts at $1,500 and takes about a week. But that's a separate conversation.