Which platforms matter most for insurance agents in a small town like New London?

Facebook, almost always. It's still where most folks in smaller East Texas communities spend their time online. Instagram can work too, depending on your audience. We're not going to push you onto TikTok.

How often do you post?

Enough to stay visible without being annoying. That usually means several times a week across platforms. The exact number depends on what makes sense for your agency and your audience.

Can social media actually generate insurance leads?

Yes, but not the way ads do. Social builds familiarity and trust over time. When someone's policy renews or they buy a new car, you want to be the agent they already follow and recognize. It shortens the sales conversation.

Do I have to be on camera or write anything myself?

No. We handle the content. If you want to occasionally do a short video or add a personal touch, great — that tends to perform well. But it's not required.

What if I already have social media pages but they've been inactive?

That's common and not a problem. We pick up where things left off, clean up the profiles, and start posting consistently. An inactive page with your real business info on it is a better starting point than nothing.

Social Media Marketing · New London, TX

Social Media Marketing for Insurance Agents in New London

Social media won't replace a handshake in a town like New London. It's not going to do that. But it can make sure folks already thinking about coverage actually find you before they find someone else.

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What This Won't Do

It won't turn your Facebook page into some viral sensation. You're an insurance agent in Rusk County, not a celebrity chef. Nobody's sharing your post about umbrella policies with their group chat. That's fine.

What social media can do for an insurance agent in New London is quieter than that — and more useful. Most people in a community this size already know who sells insurance. The question is whether they think of you when they actually need a quote. A steady, honest presence on Facebook and Instagram keeps you in that mental rotation. Not through gimmicks. Through showing up.

We build posting schedules tied to what your agency actually offers — auto, home, life, whatever lines you write. Content that answers the questions people already have. What does liability actually cover? When should someone look at their homeowner's policy? That kind of thing. Posts that make someone stop scrolling for two seconds because it's actually relevant to their life. And when they're ready for a quote, your contact info and scheduling link are right there.

A Frank Conversation About Expectations

You: I posted three times last month and got almost no engagement. Us: That's normal. Three posts a month isn't enough to build anything, and most of them were probably generic.

You: I don't really have time to manage social media on top of running my book of business. Us: Right. That's why you hand it off. You shouldn't be spending your Wednesday night writing captions.

You: How do I know it's actually working? Us: We track it. Not with vanity metrics like follower counts. With things that matter — profile visits, link clicks to your quote form, messages from potential clients. If someone books an appointment through a link in your bio, that's a data point.

You: The big agencies have huge budgets for this stuff. Us: They do. But they're also trying to reach millions of people across entire states. You're trying to reach folks in New London and the surrounding area. That's a different problem with a much simpler answer.

What This Actually Looks Like Month to Month

We handle the content calendar, the posting, and the reporting. You review what's going out, approve it or tell us to change something, and go back to writing policies. That's the working relationship.

The content itself ties back to your insurance products. Educational posts about coverage types. Seasonal reminders — hail season, back-to-school, whatever's relevant. Quick-hit posts that link to your quote request form. And yes, some community stuff too. New London's got deep roots around the school district and ag community. Acknowledging that isn't fluff — it's how you stay part of the conversation.

Our SEO and ads management starts at $750/mo, which includes the social media work alongside search visibility. If you also need a site where all that social traffic actually lands — somewhere with your coverage info, a quote form, and real testimonials — a full website starts at $1,500.