Which platforms actually matter for an insurance agency?

Facebook is the big one for insurance in East Texas. It's where homeowners, families, and small business owners spend their time. Instagram can work too, especially for showing your personality and community involvement. We'll focus where your audience is, not where the trends are.

I sell insurance — what am I even supposed to post about?

More than you'd think. Seasonal coverage reminders, claim tips, local weather prep, myth-busting about deductibles — all of it works. The trick is making it feel like advice from a neighbor, not a sales pitch. We handle the content creation so you don't have to stare at a blank screen.

Can social media actually generate quote requests?

Yes, but not the way ads do. Social media builds familiarity. Someone sees your posts for three months, then their renewal comes up and they remember your name. Or they share your post and a friend reaches out. It's a slower burn, but the leads tend to stick around longer.

What if I only want to focus on one type of coverage?

That's fine. If you want to push commercial policies or life insurance specifically, we'll build content around that. Your social strategy should match your business goals, not just fill a calendar.

How do I know if it's working?

We send you reports — engagement numbers, follower growth, clicks to your site or quote form. But the real signal is when someone walks in and says they found you on Facebook. That's the number that matters.

Do I have to be involved at all?

Only as much as you want. Some agents like to approve every post. Others say "handle it" and check in monthly. We'll match whatever level of involvement works for your schedule.

Social Media Marketing · Tyler, TX

Is Your Insurance Agency's Social Media Actually Doing Anything in Tyler?

You've got the Facebook page. Maybe even an Instagram. You post something every couple weeks — a stock graphic about homeowner's coverage, a "happy Friday" post. And nothing happens. No comments, no shares, no quote requests. Just silence and a follower count that hasn't moved since you set it up.

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Social Media for Insurance Isn't About Going Viral

Nobody's sharing an auto insurance post the way they share a puppy video. That's fine. That was never the goal.

The goal is showing up consistently where Tyler residents are already scrolling — and giving them a reason to stop. A quick tip about what happens to your rates after a fender bender on Old Jacksonville Highway. A straightforward breakdown of umbrella coverage that doesn't read like a policy document. Content that makes someone think, "Oh, I should ask my agent about that."

That's what gets you quote requests. Not memes. Not motivational quotes slapped on a sunset.

We build out a posting schedule tied to what actually matters for your agency — the coverage types you want to push, the seasons that drive renewals, the questions you answer on the phone every single day. Then we turn those into posts that get reactions from real people in Smith County, not bots from who-knows-where.

What Your Competitors Aren't Doing (Yet)

Insurance is a trust business. People pick an agent and stick with them for years — unless someone gives them a reason to switch. Social media is where that reason shows up.

When someone sees your agency answering real questions, sharing useful info, and actually engaging with the community around Bergfeld Park or the Faulkner Park neighborhood, you stop being a name on a card and start being a person they recognize. That matters more than any billboard on Troup Highway.

We'll set up your profiles right — consistent branding, clear contact info, a link straight to your quote request form. Then we'll post content that makes sense for your business. Not random. Not generic. Posts about hail season prep when spring storms roll through. Posts about renters insurance when UT Tyler students move in. Content that connects to what's happening around here, right now.

OK, But What Does This Actually Look Like?

Fair question. Let's skip the pitch and talk about it straight.

You're busy. You're selling policies, handling claims, returning calls. Social media falls off the list because it doesn't feel urgent. We get that.

So here's what happens: We take over. You tell us what you offer — auto, home, life, commercial, whatever your book looks like. We learn your voice. Then we post for you, consistently, on the platforms where your clients actually spend time.

You'll see the posts before they go up if you want. Or you can trust us and check in once a month. Either way, you're not spending your Tuesday nights trying to figure out what to post.

We also make sure every post has a purpose. A call to action. A link to your quote form. Your phone number. Something that turns a scroll into a conversation.

Ongoing social media management starts at $750/mo. That covers content creation, scheduling, and reporting so you can see what's working. No guesswork.