How many times a week will you post for my restaurant?

It depends on what makes sense for your business, but most restaurants do well with 3-5 posts per week across platforms. Some weeks more if you've got specials or events. We'd rather post fewer things that actually get engagement than flood people's feeds with filler.

Do I need to take all the photos myself?

No. We can work with photos you take on your phone—we'll coach you on what looks good and what doesn't—or we can arrange a photo session of your menu items and space. Either way, you won't be stuck using the same three pictures on repeat.

What if I only want to be on Facebook, not Instagram?

That's fine. If your customers are on Facebook, that's where we focus. We're not going to push you onto a platform just because it's trendy. For most East Texas restaurants, Facebook is still where the action is. We go where your people are.

Can you tie social media posts to my online ordering system?

Yes. If you have online ordering or reservations set up, we can link directly to those in your posts and stories. If you don't have that yet, we can build you a website with online ordering integration—starting at $1,500 for a full site.

Will I still have access to my own accounts?

Of course. They're your accounts. You'll always have full access, and you're welcome to post on your own too. We'll coordinate so nothing overlaps or looks disjointed.

Social Media Marketing · Ben Wheeler, TX

Social media for your Ben Wheeler restaurant that actually does something

Name: East Texas Online
Address: Tyler, TX, 75701, US
Telephone: +1-903-400-5555
Price range: $$

You've tried posting. Maybe you even kept it up for a few weeks—photos of the daily special, a "happy Friday" graphic you found somewhere. Then engagement flatlined, you got busy, and the whole thing just quietly died. That's not a you problem. That's a strategy problem.

Get a Free Quote

You already know social media matters. That's not the issue.

The issue is that you've been told to "just post consistently" like that's some kind of magic formula. So you did. You posted your hours. You posted a blurry photo of the catfish plate. You shared someone else's meme about Monday mornings. And nothing happened.

That advice—just be consistent—is honestly terrible on its own. Consistency without a plan is just noise. Your restaurant in Ben Wheeler has something worth talking about. A community that actually cares about where they eat. Regulars who'd share your posts if the posts gave them a reason to. But right now, you're guessing at what to put out there, posting when you remember, and wondering why the effort never turns into anything.

We build social media strategies for restaurants that connect what you're posting to what you're trying to accomplish—more tables filled, more to-go orders, more people driving in from Edom or Canton because they saw something that made them hungry. Not vanity metrics. Actual customers.

What changes when someone's actually running this thing

1. **Your posts get a job.** Every single one ties back to something real—a reservation, an online order, a reason to walk through your door this week. No more posting just to post.

2. **Your food looks the way it deserves to.** We'll make sure your menu items show up looking like they taste. Good lighting, good framing, the kind of photos that make someone pull over on FM 279. Not staged magazine shots. Real food that looks real good.

3. **You stop managing it at 10 PM.** Because you shouldn't be hunched over your phone after a dinner rush trying to think of a caption. That's our problem now. You cook. We post.

4. **Your specials actually reach people before they expire.** Friday fish fry announced on Saturday helps nobody. We set up systems so your weekly specials, holiday hours, and limited-time items hit feeds when it matters.

5. **You can see what's working.** Not a 30-page report full of jargon. Simple numbers—how many people saw it, how many clicked, how many actually did something. If it's not working, we change it.

Ben Wheeler runs on word of mouth. Social media is just a bigger table.

A town this size thrives on people talking. Someone mentions your chicken fried steak at the Heritage Chapel fundraiser, and that carries weight. Social media does the same thing—just wider. It reaches the folks passing through Van Zandt County on the weekend. The people who moved out to the country but still eat out in the area. The Canton trade days crowd looking for somewhere to eat that isn't a chain.

Facebook and Instagram aren't replacing the relationships you already have with your regulars. They're extending those relationships to people who haven't found you yet. And for a restaurant in a small community like Ben Wheeler, that matters more than anywhere else. You don't need thousands of followers. You need the right fifty people to see your post on Thursday night and decide that's where they're eating Friday.

Our social media management starts at $750/mo, and that includes the strategy, the content, and the posting. You just keep doing what you do.