What kind of posts actually work for a roofing company?

Before-and-after project photos with real descriptions of the work, storm damage education, insurance claim guidance, and inspection offers. Content that gives people useful information and a clear reason to call you. Generic motivational quotes and stock images do nothing.

How often would you post on our accounts?

Typically three to four times per week across Facebook and Instagram. Enough to stay visible without flooding people's feeds. We also adjust frequency around storm seasons and local weather events when roofing is top of mind.

Do we need to be on Instagram or just Facebook?

Facebook is the heavy hitter in Van and most of East Texas for reaching homeowners. Instagram matters too, especially for before-and-after content — it's built for visual work like roofing projects. We run both, and the content adapts to each platform.

What if we don't have many job photos yet?

Start taking them now. Every job site, every tear-off, every finished roof. Phone camera is fine. We can work with raw photos and turn them into solid posts. The more real job content you can send, the better your social media performs.

Can social media actually get us roofing jobs in a town this small?

In a small town, it works differently but it works well. One shared post reaches a huge percentage of the local population. People in Van talk, and social media is where a lot of that talking happens now. A steady presence means when someone needs a roof, your name comes up before they even search Google.

Social Media Marketing · Van, TX

Social media for roofers in Van that actually does something

Most roofing companies in small towns treat social media like a chore. Post a stock-looking job photo every few weeks, maybe share a weather article, call it done. That's not marketing. That's busywork. If your social media isn't generating phone calls, it's just noise — and Van's too small a town to waste time on noise.

Get a Free Quote

Your best sales tool is sitting in your camera roll

A roofing job in Van tells a story. Torn-up shingles from last spring's hail. A bare deck getting re-sheeted. Fresh architectural shingles going down on a house off Main Street. That progression — ugly to fixed — is the kind of content that stops people mid-scroll on Facebook. And in a town of a few thousand, one good before-and-after post gets seen by a lot of the right people fast.

But posting a photo isn't the same as posting content that works. There's a difference between dropping a picture with "another job done" and writing a caption that tells folks what the damage was, what the fix involved, and that you're booking free inspections this week. One gets a couple likes. The other gets a DM from someone who's been staring at a water stain on their ceiling for three months.

We build out a posting schedule that ties directly to what roofers actually need — storm season pushes, insurance claim education, before-and-afters with real context, and inspection offers that give people a reason to reach out right now. Facebook and Instagram, targeted to Van and the surrounding Van Zandt County area. Every post has a job: get attention, build trust, or drive a call. No filler content about "roofing tips for homeowners" that nobody asked for.

And we handle it. You're not sitting in your truck after a 10-hour day trying to think of something clever to post. Send us your job photos, we do the rest.

Small town, big advantage — if you use it right

Van's size is actually a weapon on social media. In a bigger city, your post competes with thousands of other businesses and disappears in minutes. In Van, when someone shares your post or tags you in a comment, their friends and neighbors see it. That personal network effect is worth more than any ad budget — but only if you're giving people something worth sharing.

Storm damage posts work. Insurance claim walkthroughs work. A quick video showing what hail damage actually looks like on a roof — that gets shared every single time bad weather rolls through. And when it does, your name is attached to it. Not some company out of Dallas. Yours.

We also tie your social media back to actual lead generation. Every post that talks about inspections links to a simple form where someone can request one. Every storm damage post includes how to file a claim and who to call — you. It's not just engagement for the sake of engagement. It's a pipeline.

Our social media and ads management starts at $750 a month. That covers content creation, posting, community engagement, and paid promotion when it makes sense — like right after a storm when every homeowner in Van Zandt County is suddenly thinking about their roof. You stay focused on the work. We keep your phone ringing.