Can clients book specific stylists through the site?

Yes. Each stylist gets their own availability and booking link. Clients pick who they want and choose from that person's open times.

How do I keep the photo gallery updated?

We can set it up so you email or text us new photos and we swap them in, or we can connect it to your Instagram feed so it updates automatically. Your call.

What if I don't want to list my prices online?

That's your decision. But people looking for a new salon in Athens are comparing options. Shops that show pricing tend to get more bookings because there's no uncertainty. If your prices are competitive, showing them works in your favor.

I mostly get clients through referrals. Why would I pay for a website?

Because the person who got referred to you is going to search your name before they book. Whatever they find online is your first impression. A referral gets you the search — your site has to close it.

Do you handle the Google Business Profile too?

We can. Getting your hours, photos, and reviews set up properly on Google is part of the SEO work. If you just want the website, that's fine too — but the Google listing is worth getting right either way.

What if I already have a site on Square or Wix?

We'll take a look at it. Sometimes those platforms are fine for what you need. Other times they're holding you back — slow load times, limited customization, bad mobile experience. We'll give you an honest answer.

Web Design · Athens, TX

Web Design for Salons and Barbershops in Athens

Salons post their best work on Instagram. Makes sense — it's visual, it's free, it's where people scroll. But Instagram isn't a website. It doesn't show your prices, your hours, or let someone book a 2pm color appointment on a Thursday. It's a highlight reel with no front door.

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Instagram Isn't a Booking System

A potential client sees your work on social media. They want to book. Now what? They DM you, maybe. Or they search your name on Google. If what comes up is a Facebook page with old hours or a website that barely loads, they're going to the salon down the street that made it easy.

This is the gap. Your work is good enough to attract attention. Your online setup isn't good enough to convert that attention into an appointment. Athens has enough salons and shops that people won't struggle to find you — they'll just find someone else.

A website fills that gap. Not a complicated one. A fast, clean site with your services, your prices, your portfolio, and a way to book. That's the job.

What Goes on the Site

Online booking is the main thing. People want to pick their stylist, pick their time, and be done. No phone tag, no waiting for a DM response.

After that: a photo gallery that shows your actual work. Cuts, color, fades, nails — whatever you do well. Then service pages with real prices. People comparison-shop salons. If your competitor lists their pricing and you don't, you've already lost that person.

Staff bios matter more than you'd think. People pick stylists, not salons. A short paragraph and a photo for each person on your team helps new clients feel comfortable before they walk in. It's a small thing that moves the needle.

Cost and Timeline

A full salon website with booking, gallery, staff pages, and pricing runs starting at $1,500. That's a 10+ page site, done in about a week. If you just need something basic — your info, a couple pages, a way to contact you — that starts at $300 and takes a few days.

Hosting and maintenance start at $50 a month. That keeps the site live, secure, and loading fast.

If you want to show up when someone in Henderson County searches "salon near me" or "barbershop Athens TX," the SEO package starts at $3,500. Takes a week or two to build out.

Athens Specifics

Athens is a small market. That's not a disadvantage — it means you don't need to outspend a chain. You need to show up online and make a decent impression. A lot of shops near the courthouse area or around the college district are still running on word of mouth alone. That works until it doesn't.

A working website with booking gives you a permanent way for new residents, students, and people passing through to find you and commit to an appointment before they've even driven by your shop. It runs 24 hours. It doesn't take days off.