Can you transfer content from my current insurance website to the new one?

Yes. If you have coverage descriptions, testimonials, blog posts, or anything else worth keeping, we'll move it over and restructure it properly. If the old content is thin or outdated, we'll flag that so you can decide what to rewrite.

Will the quote request form connect to my agency management system?

It depends on what system you're using. At minimum, quote requests go straight to your email so nothing falls through the cracks. If your AMS supports web integrations or Zapier connections, we can set that up too.

How many coverage pages should I have?

As many as you actively sell. If you write auto, home, life, and commercial policies, that's four pages minimum. Each one gives you a separate opportunity to rank in search results and gives visitors a clear path to requesting a quote for what they actually need.

What happens to my search rankings when you rebuild the site?

We set up proper redirects from your old URLs to the new ones so you don't lose any existing rankings. The new site's SEO structure will be better than what you have now, so rankings typically improve over the following weeks, not drop.

Do I need to write all the content myself?

No. We handle the copywriting. You'll review it and make sure the details about your coverage offerings and agency are accurate. You know your business—we just need your input, not a finished manuscript.

Website Redesign · Kilgore, TX

Website Redesign for Insurance Agents in Kilgore

You've already tried the website thing. Maybe you went with one of those industry-specific platforms that promised a turnkey site for agents, or you paid someone a few hundred bucks to set something up five years ago. Either way, you're looking at your site now and something's off—people visit but nobody fills out the quote form, and you're not sure why.

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The Usual Story with Insurance Agent Websites

Most of the template platforms marketed to insurance agents do the same thing. They give you a dropdown menu of coverage types, a stock headshot slot, maybe a carrier logo bar at the bottom. It looks fine at a glance. But the site loads slow on phones, the quote form asks for too much information upfront, and there's nothing on the page that makes you different from the next agency two exits down I-20.

The real problem is that these platforms own your site. You're paying monthly for something you can't move, can't fully customize, and can't build on. If you want to add a page about a specific coverage type popular in Rusk County, or put up client testimonials from folks who saved real money switching—good luck getting that done without jumping through hoops or paying an add-on fee.

And the mobile issue is a big one. A lot of people shopping for car insurance or renters coverage are doing it from their phone during a lunch break. If your site doesn't work well on a small screen, they're gone. That quote request never comes in. You just don't see it happen, which is what makes it hard to pin down.

What a Rebuilt Insurance Site Actually Needs

There's no mystery to what works. It's specific, and it's measurable.

1. **A fast, mobile-first layout.** The site gets designed for phones first, then scaled up to desktop. Not the other way around. Every button, every form field, every bit of text is readable and usable on a small screen without pinching or scrolling sideways.

2. **Coverage pages that do real work.** Instead of one generic "services" page, you get individual pages for auto, home, life, commercial—whatever you write. Each one is built with proper SEO structure so that when someone in Kilgore or Longview searches for home insurance quotes, your site has a chance of showing up. These pages explain what you offer in plain language and push toward a quote request.

3. **A quote form that doesn't scare people off.** Name, contact info, type of coverage, maybe one or two qualifying questions. That's it for the first touch. You can gather the rest on a phone call. The goal is to get the conversation started, not collect an entire application before you've even spoken.

4. **Trust signals up front.** Testimonials from clients who got better rates or found coverage they didn't know they needed. Your carriers listed. Your local presence—Kilgore office address, maybe a nod to your involvement near Kilgore College or around town. People want to know you're a real person in their community, not a call center.

You own the code when it's done. No platform lock-in. No monthly fee to some builder just to keep your site online.

What This Costs and How Long It Takes

A full website redesign for an insurance agency runs starting at $1,500 and typically takes about a week. That gets you a custom-built site—mobile-first, fast-loading, with your coverage pages, quote request form, and proper SEO structure baked in.

If you want to pair it with ongoing SEO and ad management to actually drive traffic to the new site, that's starting at $750/mo. Hosting runs starting at $50/mo. And if your agency's been using the same logo since you opened the doors, a new one starts at $500.

We're a web design shop based in Tyler, about 40 minutes west on 31. Close enough to meet in person if you want, but most of the work happens over email and phone regardless. The point is you're working with someone local to East Texas who gets the area and picks up when you call.