How long will my insurance agency website be down during the redesign?

It won't be. We build the new site separately and switch it over when it's ready. Your current site stays live the entire time. The actual switchover takes minutes.

Can I have separate pages for each type of coverage I offer?

Yes, and you probably should. Individual pages for auto, home, life, and commercial insurance help with search rankings because people search for specific coverage types. It also makes your site easier to browse. This is where the full website package starting at $1,500 makes more sense than the simple site.

Will the new site help me show up in Google Maps and local search results?

The site itself is one piece of that. We build it with proper local SEO structure — your address, service area, schema markup that Google can read. But your Google Business Profile matters just as much. We'll make sure your site and your profile are consistent and connected.

I already have a site on Wix (or Squarespace, or GoDaddy). Can you just fix it?

We could, but it usually doesn't make sense. Those platforms limit what you can do, and you'll hit the same walls again in a year. A ground-up rebuild with code you actually own gives you more control and better performance long-term.

What if I just need a quote request form and not a whole new site?

If the rest of your site is genuinely fine and you just need a working quote form added, we can talk about that. But if the site's slow, not mobile-friendly, or hard to find on Google, a form alone isn't going to fix the real issue.

Website Redesign · Tyler, TX

Is Your Insurance Website Actually Losing You Clients in Tyler?

You've probably wondered why your website doesn't generate calls. People visit, poke around for a few seconds, and leave. That's not a traffic problem — it's a website problem, and it's fixable.

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What's Actually Wrong with Most Insurance Agency Websites

Insurance is a trust business. Someone's deciding whether to hand you the responsibility of protecting their home, their car, their family. And the first thing they see is a slow-loading page with a stock header image and a phone number they have to squint to find on their phone.

The problem usually isn't one big thing. It's a pile of small ones. Your quote request form is buried. Your coverage types aren't explained in plain English. The site looks fine on a desktop but falls apart on a phone — and more than half the people checking you out are doing it from their pocket. Google notices all of this, by the way. Page speed, mobile usability, structure. It factors into whether you show up in search results at all.

There's also the platform issue. A lot of agency sites got built on website builders that made sense five years ago. Now you're stuck. You can't move a section without breaking something. You can't add a page without calling someone. You don't own the code — you're renting space on someone else's system. That's a bad position to be in when your online presence is supposed to be generating business around Smith County and the rest of East Texas.

What a Redesign Actually Looks Like for an Insurance Agency

A good insurance website does a few things well and doesn't try to do everything. It tells people what you cover — auto, home, life, commercial, whatever your book looks like. It makes requesting a quote easy. Not a 20-field form. Something short that gets a conversation started.

It loads fast on a phone over a mediocre cell connection out near Noonday or down past Troup. It puts your office hours, phone number, and address where people expect to find them. It connects to your Google Business Profile so your search presence is consistent. And it gives potential clients a reason to pick you over the next name on the list — testimonials, a clear explanation of your approach, something real.

We build all of this from scratch. No templates. No WordPress themes with forty plugins holding things together. Mobile-first design, clean SEO structure, and you own every line of code when it's done. A simple site — say three to five pages covering your main coverage types and a quote form — starts at $300 and can be done in a few days. If you need something bigger with ten or more pages, dedicated sections for each line of coverage, appointment scheduling, that starts at $1,500 and takes about a week. If you want search engine work baked in from day one, the website plus SEO package starts at $3,500.

So What's This Going to Be Like, Working Together?

You're going to tell me what you need. I'm going to tell you what makes sense and what doesn't. That's about it.

If you want a page for every single coverage type you offer, we can do that. If you just want a clean five-page site with a quote form and your contact info, that works too. I'm not going to upsell you on features you don't need.

Will my site work with my agency management system? — Probably. If you need a quote form that sends to a specific email or integrates with something, we'll figure it out. It's usually not complicated.

What about after it's built? — Hosting and maintenance starts at $50 a month. That covers keeping things running, updates, fixes if something breaks. If you want ongoing SEO and ad management to actually drive traffic, that starts at $750 a month.

Do I have to sign a long contract? — No.

Can I update the site myself? — If you want to, sure. But most folks would rather just send a quick email and have it handled. Either way.

The Tyler area has a lot of independent agents competing for the same pool of people searching for insurance. Folks near the Azalea Trail, over in the medical district, out toward the lake — they're all Googling "insurance agent near me" on their phones. Your site either answers their questions and makes it easy to reach you, or it doesn't. That's really the whole calculation.