How much should I budget for ads on top of the management fee?

It depends on what services you want to push and how competitive your area is. For Wills Point landscapers, even $300–$500 a month in ad spend can move the needle if it's targeted right. We'll give you a recommendation before anything goes live.

Can you help me get more hardscape and design jobs instead of just mowing?

That's exactly the kind of thing a real marketing plan is for. We target the keywords and audiences that match higher-value services. The ad copy and landing pages speak directly to people looking for patios, retaining walls, or full landscape design — not just someone who needs their grass cut.

Do I need a website before running ads?

You need somewhere to send people, and it needs to look good. If your site is outdated or doesn't show your work well, we can build you one starting at $1,500 before we turn on any ads. Running paid traffic to a bad website is just a faster way to waste money.

How soon will I see results from digital marketing?

Search ads can start bringing in leads within the first week or two. Social campaigns and email take a little longer to build momentum. But you'll have real data on what's working within the first month — not vague promises about "brand awareness."

What if I only want to run ads during busy season?

That's fine. A lot of outdoor service businesses ramp up in spring and pull back in winter. We can adjust your campaigns month to month. No long-term commitments locking you into paying through December when nobody's booking landscape installs.

Digital Marketing · Wills Point, TX

Digital Marketing for Landscapers in Wills Point

You've probably already tried boosting a Facebook post or running Google Ads for a week. Maybe you even paid someone to "manage your social media" and got a bunch of likes from people three counties away. That's not marketing — that's just spending money to feel productive.

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You Already Know Ads Alone Don't Cut It

Here's what probably happened. You set up a Google Ads campaign, picked some keywords like "landscaping near me," set a budget, and waited. The clicks came in. Maybe even some calls. But half of them were tire-kickers asking for a free quote on a $200 mow job, and the other half were looking for something you don't even do. You spent a few hundred bucks and couldn't point to a single signed contract that came from it.

Or maybe it was Facebook. You posted some nice before-and-after photos of a mulch job out near the Scenic Highway Corridor, got a few shares, and then... nothing. No quote requests. No DMs. Just your aunt telling you the yard looked great.

The problem isn't that ads don't work for landscapers. They do. The problem is that nobody sat down and figured out where Wills Point homeowners actually go when they need yard work done — and what makes them pick up the phone versus keep scrolling. That's the part everyone skips. And that's the part that matters.

What a Real Marketing Plan Looks Like

1. **Figure out where your customers actually are.** In a town like Wills Point, it's not always Google. Sometimes it's Facebook groups, sometimes it's Nextdoor, sometimes it's just showing up when someone searches "landscaper Van Zandt County." We look at what makes sense for your specific services — hardscape jobs need a different approach than weekly mowing routes.

2. **Build ads that attract the right jobs.** Running one generic ad for "landscaping services" is a waste. If you want more design-and-install work, the ad copy, the landing page, and the targeting all need to reflect that. Same goes for seasonal stuff like fall cleanups or spring mulch. Each service gets its own approach so you're not paying for clicks from people who want a $30 yard mow when you're trying to book $3,000 patio builds.

3. **Track what actually turns into money.** Not impressions. Not clicks. Actual jobs. We set up call tracking and form tracking so you know exactly which ad brought in which lead. If something's not working after a few weeks, we kill it and move the budget to what is. No six-month contracts where you're just hoping the numbers get better.

Your Before-and-Afters Are Your Best Sales Tool

Landscaping is one of the few industries where the work sells itself — if people can see it. A good before-and-after photo of a property transformation out near Community Park or one of those new residential builds off the highway is worth more than any ad copy we could write.

So part of the marketing plan is making sure those photos are working for you everywhere. On your website's portfolio page, in your ad creative, on your Google Business profile, in follow-up emails to people who requested a quote but haven't booked yet. Most landscapers have great photos sitting in their camera roll doing absolutely nothing. That's free marketing material going to waste.

We can run your ads and manage your campaigns starting at $750 a month. That covers the strategy, the setup, the ongoing management, and the reporting. Ad spend is separate — you control that budget, and we'll tell you honestly if you should spend more or less based on what we're seeing come in.