Do I need a website before starting digital marketing?

You need somewhere to send people. If your current site doesn't have a clear way for homeowners to request an inspection or estimate, we should fix that first. A full website with SEO starts at $3,500 and takes one to two weeks.

How fast will I start getting leads from ads?

Google Ads can produce calls within the first week if the campaign's set up right. Facebook usually takes a bit longer to dial in — a couple weeks to find the right audience and creative combo. Both get better over time as we cut what's not working.

What's the difference between SEO and paid ads for roofers?

SEO builds your visibility in search results over time — it's a long game but the leads are free once you're ranking. Paid ads get you in front of people right now, but you're paying per click. Most roofing companies need both, especially in competitive areas.

Can you run ads just during storm season?

Absolutely. We can ramp up campaigns when severe weather hits Van Zandt County and scale back during slower months. That's one of the advantages of not being locked into a rigid annual contract.

What do you need from me to get started?

Your before-and-after photos, your service area, and a rough idea of your monthly budget. If you've run ads before, access to those old accounts helps too — even bad data tells us something useful about what to avoid.

Digital Marketing · Wills Point, TX

Digital Marketing for Roofers in Wills Point

You've probably dropped a few hundred bucks on Google Ads, watched the budget drain in a week, and had nothing but junk leads to show for it. That's not a marketing problem — that's a targeting problem. We build marketing plans for roofing companies that put your budget where Wills Point homeowners are actually looking.

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Roofing Clicks Are Expensive. Bad Ones Are Worse.

A single click on a roofing keyword can eat through your daily budget before lunch. And if that click comes from someone in Dallas who'll never hire a roofer in Van Zandt County, you just paid for nothing.

We set up campaigns that target the people who actually need a roof in your service area. Wills Point, Canton, Edgewood, the whole 75169 corridor. Your ads show up when someone's searching after a hailstorm, not when they're browsing roofing materials for a DIY project.

Tight geo-targeting. Negative keywords that filter out the tire-kickers. Landing pages with your inspection request form front and center — not your homepage with six menu options and no clear next step.

Facebook Works for Roofers. If You Do It Right.

Most roofing companies ignore Facebook or boost a post once and call it quits. But homeowners in Wills Point are on Facebook every day. They're in community groups, they're sharing storm damage photos, they're asking neighbors for recommendations.

We run ads with your before-and-after project photos — the kind of thing people actually stop scrolling for. A blown-off ridge cap next to a clean new install tells a story no stock graphic ever will. Pair that with a free inspection offer and you've got a lead funnel that costs a fraction of what Google charges per click.

And when storm season rolls through? That's when a fast Facebook campaign makes the phone ring.

Email Isn't Dead. Your Follow-Up Might Be.

You do a free inspection. Homeowner says they'll think about it. Then what? If you're not following up, somebody else is.

We set up simple email sequences that keep you in front of past inspections and estimate requests. Not spammy newsletters — just a check-in a week later, a reminder about warranty coverage, maybe a note when storm season's coming. Short. Useful. Enough to stay top of mind so when they're ready to pull the trigger, your name's the one they remember.

This stuff isn't flashy, but it closes jobs that would've gone cold.

A Real Plan, Not a Guessing Game

We don't pitch a six-month contract and hope something sticks. We look at where Wills Point homeowners are searching, what your competition is doing, and where your money will go the furthest. Sometimes that's Google. Sometimes it's Facebook. Often it's both, plus email follow-up tying it all together.

Our SEO and ads management starts at $750 a month. That covers campaign setup, ad spend strategy, landing pages, and ongoing adjustments based on what's actually producing calls — not vanity metrics like impressions and reach.

You'll know where every dollar goes. And if something's not working, we change it. No three-month waiting period to see results.